PSE change initiatives involve a wide variety of people, agencies and organizations from all corners of the community, working toward a common goal. As with other public health initiatives, partnerships are vital to any PSE change process. They make it possible to divide the work so it can be completed more efficiently. Working with diverse partners also strengthens your efforts by capitalizing on each member’s strengths and reaching each member’s constituencies.
Build partnerships with community stakeholders and engage partners who might be affected by the broad issue identified. Ensure that the partnerships include stakeholders who can effectively work with your team to plan, implement, and evaluate evidence-based cancer control PSE change interventions.
USING DATA TO BUILD PARTNERSHIPS AND ENGAGE THE COMMUNITY
Data can play an important role in building partnerships. The following tips may be helpful as you consider how to best use data to engage community partners in your PSE change effort.
- Conduct a community asset mapping exercise to identify individual and organizational assets in your community to help you identify partners.
- Identify potential partners from public, private, non-profit and other sectors. This could include community-based business associations, faith-based institutions, small business owners, policy councils and community action agencies.
- Use data from reliable sources as evidence to support your position and gain buy-in from partners around the health issue you want to address. Sharing evidence can strengthen partnerships because it creates a common understanding of the issue, which will empower and motivate partners to take action toward PSE change.
TOOLS AND RESOURCES
Below is a list of resources focused on Step 1 of the PSE change approach (build partnerships and engage the community):
- Asset-Based Community Development Institute at DePaul University’s Irwin W. Steans Center for Community-Based Service Learning & Community Service Studies provides a list of downloadable resources for community asset mapping.
- Community Anti-Drug Coalitions of America’s Coalition Core Essentials is an online training course intended for coalition members to strengthen their capacity as a coalition. The content focuses on anti-drug coalitions, including tobacco control, but basic principles for coalition functioning are universal.
- Community Coalition Action Theory (CCAT) Diagram from Coalitions Work details the key sustainability tasks for coalitions.
- The Community Tool Box provides guidance on creating and maintaining partnerships, coalition building, identifying community assets and resources and other practical step-by-step tools related to creating and sustaining partnerships and building leadership.
- A Roadmap for Effective Collaboration from Stanford Social Innovation Review goes in-depth and provides examples of the “Five Cs” that are essential for effective collaboration.